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MarketingSocial PlannerAdd Messaging & Social Channels to Your Google Business Profile (GBP)

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What Are Messaging & Social Channels on Your Google Business Profile (GBP)?

This feature enables businesses to seamlessly connect popular messaging apps (WhatsApp and Text/SMS) and social media profiles (Facebook, Instagram, LinkedIn, YouTube, TikTok, X, Pinterest) to their Google Business Profile pages. By leveraging TWIM CRM-integrated numbers and social accounts, businesses can offer familiar outreach options, build higher customer trust, and foster increased engagement.

Key Benefits of Add Messaging & Social Channels to Your Google Business Profile (GBP)

Offering a unified way to manage communication channels, this integration is designed to enhance user experience and streamline your business operations. Benefits include:

  • Higher trust and responsiveness by displaying channels your customers already use.
  • Increased engagement opportunities leading to more conversations and quality leads.
  • Unified communications that keep all messaging in one place with TWIM CRM-connected channels.

Linking WhatsApp & Text to GBP

Connecting WhatsApp and Text/SMS channels directly in the GBP flow gives you the flexibility to reach customers using their preferred methods. You are able to pick an existing TWIM CRM‑integrated number for WhatsApp/Text or Or enter a different number in E.164 format (example for US: +15551234567).

Social Channels Integration

Linking your social profiles on GBP strengthens brand presence and gives customers familiar touch points. If the social account is also connected to TWIM CRM, DMs for those platforms can be handled in TWIM CRM; the GBP link itself serves as the public path for visitors.

Supported Platforms: Facebook, Instagram, LinkedIn, YouTube, TikTok, X (formerly Twitter), Pinterest.

All the social channels connected will be displayed on GBP page result under about section.

Supported URL Formats for Social Channels

Social media links in Google Business Profile should respect the below formats.

Social ProfileFormat
Facebookhttps://www.facebook.com/{username}  Learn more about Facebook URL guidelines .
Instagramhttps://www.instagram.com/{username}  Learn more about Instagram URL guidelines .
LinkedInhttps://www.linkedin.com/in/{username}  https://www.linkedin.com/company/{username}  Learn more about LinkedIn URL guidelines .
Pinteresthttps://www.pinterest.com/{username}  Learn more about Pinterest URL guidelines .
TikTokhttps://www.tiktok.com/{username}  Learn more about TikTok URL guidelines .
X (formerly known as Twitter)https://www.twitter.com/{username}  Learn more about X URL guidelines .
YouTubehttps://www.youtube.com/channel/{username}  https://www.youtube.com/user/{username}  https://www.youtube.com/@{username}  Learn more about YouTube guidelines .

How To Add Messaging Channel and Social Profiles to Your Google Business Profile (GBP)

S****tep 1: Go to GBP Module

  • From sub-account dashboard page, click on Settingsand go toI****ntegrations.
  • From the Google Business Profile card, Connect GBP account & go to page selection modal.

**Step 2:**Connect Channels

Click on WhatsApp & Message tabs to connect messaging channels or click on connect channels

**Step 3:**Select Channels

User can select CRM linked LC phone number and WhatsApp number from dropdown, or add numbers via free text typing. User can also add links to any social channel. After adding all channels, click the blue Save button to save changes.

**Step 4:**Connect

Click on the blue Connect button to connect the accounts.

Text/WhatsApp Message Option is Not Visible on GBP Results

I have added text & WhatsApp channel but these are not visible in GBP results. This may primarily be due to Google’s validation for each number being added. Please follow below steps:

  1. Go to GBP page setup by either clicking on Update GBP over page selection module in CRM or by going to edit page on google console.
  2. Check if edit was approved. Approval is handled by Google team with no influence from our side. In case edit is not approved you can raise a ticket to google directly.

Frequently Asked Questions

Q: What happens if I add a non-GHL number?

A warning is shown because automations and syncing are available only for numbers integrated with TWIM CRM.

Q: Which social channels can I connect to my GBP page?

You can connect Facebook, Instagram, LinkedIn, YouTube, TikTok, X, and Pinterest.

Q: How does Google display WhatsApp versus Text numbers?

Google prioritizes the Text (SMS) number by default when both are added; WhatsApp will only appear if a Text number isn’t provided.

Q: Where can I manage or remove my connected channels?

All channel settings can be updated or removed from the Google Business Profile integration card in your TWIM CRM settings.

Q: Are the changes immediately visible on my GBP page?

No, Google may take additional time to review and approve changes before they are reflected.

Q: Can I trigger automations with these linked channels?

Automations and sync are available only for channels that are connected to TWIM CRM.

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