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sitesChat WidgetFacebook and Instagram Chat Widgets

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What are Facebook & Instagram Chat Widgets?

Facebook Chat and Instagram Chat are channel-specific options inside the TWIM CRM Chat Widget. Instead of opening a website messenger, these widget types redirect visitors to the selected Meta channel (Messenger or Instagram DM) so conversations continue natively on Facebook or Instagram. Each type comes with a dedicated setup panel in the builder for selecting (or connecting) the correct Facebook Page or Instagram business account.

Key Benefits of Facebook & Instagram Chat

  • Frictionless Engagement: Visitors continue the conversation in Messenger or IG DM without creating a separate on-site chat thread.
  • Channel Preference: Meet customers on the social platform they already use for daily messaging.
  • Better Adoption: Leverages users’ existing Facebook/Instagram logins and apps.
  • Unified Inbox: Keep every Meta conversation inside TWIM CRM’s Conversations inbox alongside SMS, email, and WhatsApp.
  • Cross-Device Continuity: Conversations persist in the user’s Messenger/IG app, so threads follow them across devices without losing history.

How To Setup Facebook & Instagram Chat Widgets

Follow these steps to quickly and easily create a Facebook or Instagram chat widget that you can install on your website!

Step 1: Create a New Widget

Navigate to Sites → Chat Widgets then select the blue +****Newbutton.

**Step 2:**Select Chat Type

In the “Select the type of chat” pop-up, choose Facebook ChatorInstagram Chat.

If a Facebook/Instagram account is connected but no pages are selected, a page selection modal opens up to select the page to be used in the widget.

Important: You cannot select Facebook Chat or Instagram Chat here unless a corresponding account is already connected to the sub-account. If you don’t have a connected account yet, the in-modal link will instead prompt you to connect an account (e.g., Connect Facebook/Instagram under integrations). Open this link, connect your account, then return to this selector to choose the chat type.

**Step 3:**Customize the Widget

Customize the Style, Chat Window and Messaging tabs as needed (colors, greeting text, launcher icon) to build a widget that matches your brand. For additional design options, see Overview of Chat Widget Customizations.

After making all required edits, save your widget.

**Step 4:**Share Your Widget

To install this widget on a 3rd party site, click Get Code then embed the code snippet on your website/funnel where you want the widget to appear. If you are installing it onto a Wordpress site, click **Get it for Wordpress.**This widget can also be installed directly within the TWIM CRM Funnel and Website builders

To learn more, check out How to Install TWIM CRM’s Chat Widget

Frequently Asked Questions

Q: Can I enable both Facebook and Instagram in one widget?

No. Each widget is tied to a single channel. For multi-channel bubbles, use the All-in-One Chat widget.

Q: Will conversations show up inside TWIM CRM’s Conversations tab?
Yes, provided your Facebook/Instagram integrations and permissions are correctly connected and messaging access is enabled.

Q: Can I run automations on incoming messages?

Absolutely! Use the Facebook Message or Instagram Message workflow triggers to tag, assign, or route the chat.

Q: Does the visitor have to be logged in to Facebook or Instagram?

Yes. If they are not logged in, the Meta login screen opens first.

Q: Do Style and Messaging settings work differently for FB/IG widgets?
No. Styling and placement behave the same as other chat types. The main difference is where the conversation occurs (Meta vs on-site).

  • Getting Started with Chat Widget
  • How to Install TWIM CRM’s Chat Widget
  • Step-by-Step Guide to Facebook Integration in TWIM CRM
  • Connect Instagram: Facebook-Linked vs. Direct Instagram Integration
  • How to Use the All-in-One Chat Widget
  • Getting Started with Chat Widget
  • How to Use the All-in-One Chat Widget
  • How to Create Multiple Chat Widgets in a Single Sub-Account
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