What Is the Rich Text Element?

The Rich Text Element empowers you with advanced formatting capabilities directly within the editor. The all-in-one text box brings advanced formatting including headings, block quotes, inline code, multi-level lists, and highlight colors.

Because everything lives in a single element while using the same sidebar as the Paragraph element, you can style content faster. Unlike basic paragraph elements, it allows you to seamlessly switch text styles, add block quotes, highlight text, and insert code blocks without needing custom HTML or CSS.

Key Benefits of Using the Rich Text Element

Enhance your content creation experience with these major advantages:

Easy Formatting: Effortlessly switch between paragraphs, headings, and styles
Advanced Lists: Create organized content with various bullet styles (disc, circle, square), and numbering formats (numeric, alphabetic, Roman numerals)
Highlighting and Quotes: Emphasize important content with customizable highlights colors and block quotes
Markdown-Style Shortcuts: Type >, code, or )** within a Rich Text element

Hit enter to create the Full Code Block
Add your text to the Full Code Block

Advanced and Nested Lists

Improve content structure and readability with advanced list types:

There are two ways to create a list within a Rich Text element:
- Type asterisk (*) then hit space
- Highlight the text and within the floating toolbar, click Unordered Listor Ordered List
Click the dropdown next to the bullet to select the list type:
- The options for unordered lists are:
  - • (Bullets)
  - ○ (Circles)
  - ■ (Squares)
- The options for ordered lists are:
  - 1 2 3 (Numeric)
  - a b c (Lower Alpha)
  - A B C (Upper Alpha
  - i ii iii (Lower Roman)
  - I II III (Upper Roman)
Press Tab to indent (create nested levels) or Shift + Tab to out-dent

Highlighting Text with Background Color

Draw attention to key phrases or points:

Select the desired text within a Rich Text Element
Click the Color Picker icon from the floating toolbar and choose your highlight color

Keyboard / Markdown Shortcuts


Action	Keyboard / Markdown Shortcut
Toggle Paragraph ↔ Heading	Ctrl + Alt + 1-6 (Windows) or ⌘ + Option + 1-6 (Mac)
Add Block Quote	Type > + Space at line start
Inline Code	Wrap text with back-ticks `code`
Code Block	Type triple back-ticks ``` then Enter
Highlight Color	Select text → choose color swatch

Sidebar Styling Options

Everything you can tweak in a Paragraph block—fonts, size, line-height, shadows, animation—works here too, so your Rich Text stays perfectly on brand.

Typography: Choose font family, weight, size, and line spacing.
**Spacing:**Adjust margin and padding for desktop, tablet, and mobile.
Effects: Add drop shadows or entrance animations.
Visibility: Show or hide the element on specific devices.
**Advanced:**Apply a custom CSS class for theme-wide overrides.

List Item Spacing (Rich Text & Bullet Lists)

List Item Spacing controls the vertical space between individual list items, independent of text line height. Adjusting this value improves scannability for longer lists and ensures comfortable spacing on different devices.

Key benefits

Readability: Reduces visual clutter in dense lists.
Mobile comfort: Adds breathing room for small screens.
Precision: Fine-tunes spacing without altering paragraph line height.

How it works

Select a Rich Text or Bullet List element on the page.
Open the Style panel → locate List Item Spacing next to Line Height.
Drag the slider or enter a value to increase/decrease space between list items.

Tip: Use Line Height for paragraph spacing inside a list item, and List Item Spacing for the gap between items.

Supported elements: Rich Text, Bullet List. *(Additional editors—Email/Blog—NEEDS CONFIRMATION before listing here.)

How to Add a Rich Text Element

Follow these three quick steps to get the element onto your canvas and start typing:

Open the funnel or website Builder for your page
In the left panel, click Quick Add → Rich Text
Drag the element into any row or column and click once to begin editing

Frequently Asked Questions

Q: Can I convert an existing Paragraph element into Rich Text?

No. The text must be a Rich text element to switch between a heading and paragraph

Q: How do I create nested lists?

After creating your main list item, press “Tab” or use the indent option to create nested sub-items.

Q: Can I use the Rich Text element and Paragraph element interchangeably when writing paragraphs?

Yes, but Rich Text provides advanced formatting tools not available in the standard Paragraph element.

Q: Will global fonts and colors apply automatically?

Absolutely. The element inherits your global theme settings.

How to Change Heading Tags (h1, h2, etc) on Funnels/Websites
Font Weight in Funnels and Websites
Sites Overview

How to Save & Use Element Templates in Page Builder
Using Custom Font in Funnels And Websites
Troubleshooting: Extra HTML or Unrelated Text Appearing in Calendar Embed
Drag and Drop with Auto-Hierarchical Layout in Funnel & Website Builder
Funnels & Websites AI
Image Slider Element for Engaging Web Design

TABLE OF CONTENTS