TABLE OF CONTENTS
- What are WhatsApp Media Templates?
- WhtsApp Media Template Usecases
- How to create a WhatsApp media template
- How to create Location WhatsApp Template
- Send WhatsApp media templates from Bulk Action
- Send WhatsApp media templates from Workflows
- Send WhatsApp media templates from conversation page
- Media limits
- FAQs
- Q: What are the media limits for WhatsApp Media Templates?
- Q: What are WhatsApp Media Templates?
- Q: What happens if I try to use media that doesn’t fit the guidelines?
- Q: Do I need approval before using WhatsApp message templates?
- Q: What factors can lead to a template being rejected?
- Q: What does it mean if my template is ‘Paused’?
What are WhatsApp Media Templates?
WhatsApp Media templates allow users to send rich media content, such as Images, Videos, Documents, and Location data, to their contacts or customers. This feature expands the possibilities of communication on WhatsApp, enabling businesses to create more engaging and visually appealing messages.
WhatsApp Media Template Use cases
Elevate your WhatsApp marketing campaigns to the next level with Media Templates:
- Product Launches: Showcase new products with images and attention-grabbing videos.
- Promotions and Offers: Share discount codes or special offers accompanied by eye-catching visuals.
- Event Announcements: Promote events with location sharing and engaging imagery
- Customer Service: Provide helpful tutorials or guides in document format.
How to create a WhatsApp media template
Step 1:Go Settings > WhatsApp > Templates > Create Template
Step 2: Add template name, category and language > Show header and click on the Media > Upload Media
Step 3: Press Create > Template will be sent for approval to Meta
How to create Sub-Account WhatsApp Template
Step 1:Go Settings > WhatsApp > Templates > Create Template
Step 2: Select Location > Add the **Location Latitude and Longitude >**Add Location Name and Address
Send WhatsApp media templates from Bulk Action
Step 1: Go to Contacts > Select the smart list for which you want to send bulk Whatsapp message
Step 2: Select all C****ontacts > Click on WhatsApp icon > Select template > Add action name
Step 3: Select Show Stats > Click on Processed> View Bulk Action****Statistics
Send WhatsApp media templates from Workflows
Step 1: Go to Automations > Create Workflow > Start from Scratch > Select Trigger
Step 2: Select WhatsApp action
Step 3: Select WhatsApp Template > Save Action > Saveworkflow
Send WhatsApp media templates from the conversation page
**Step 1:**Go to Conversations > Select the contact you wish to send WhatsApp media template
Step 2: Click on Please use a **template to initiate a chat >**Select Media template you wish to send > Click Send
Media limits
| Media | Supported Types | Size Limit |
|---|---|---|
| document | application/pdf | 100MB |
| image | image/jpeg, image/png Images must be 8-bit, RGB or RGBA | 5MB |
| video | video/mp4 | 16MB |
FAQs
Q: What are the media limits for WhatsApp Media Templates?
Supported Types and Size Limits:
- Document: application/pdf, 100MB
- Image: image/jpeg, image/png (Images must be 8-bit, RGB, or RGBA), 5MB
- Video: video/mp4, 16MB
Users will receive an error if they try to upload a media file exceeding the size limit. For example, if a user attempts to add a video file in an Image template, they will receive an error message.
Q: What are WhatsApp Media Templates?
They are pre-approved message formats that allow you to include images, videos, documents, or location information within WhatsApp messages. They help streamline communication with customers, especially for marketing, support, or authentication purposes.
Q: What happens if I try to use media that doesn’t fit the guidelines?
You’ll likely encounter an error message, and your template may not be sent. Ensure your media adheres to WhatsApps Template Guidelines
Q: Do I need approval before using WhatsApp message templates?
Yes, all templates must go through an approval process with WhatsApp (Meta) to ensure they meet specific guidelines.
Q: What factors can lead to a template being rejected?
Common reasons for rejection include:
- Missing or incorrect variable formatting
- Content violating WhatsApp’s Business or Commerce policies
- Sensitive information requests (e.g., full payment card numbers)
- Abusive or threatening language
- Duplicating an existing template
Q: What does it mean if my template is ‘Paused’?
A paused template means it received negative customer feedback or low engagement. You cannot send a paused template until its status changes back to ‘Active’.